How to Schedule Posts on LinkedIn

As LinkedIn has become an essential platform for professionals networking and sharing content, scheduling posts has emerged as a popular strategy. Manually posting daily can be time-consuming. How do you schedule posts on LinkedIn for automated publishing later? Here are some simple methods.

Introduction to How to Schedule Posts on LinkedIn

LinkedIn post scheduling involves planning your content and setting it to publish automatically at specified future dates/times.

Key benefits of scheduling include:

• Save Time – Batch schedule instead of manual posting
• Strategic Posting – Publish when audience engagement is highest
• Organize Content – Plan and calendar your content workflow

Ways to Schedule LinkedIn Posts

There are a few options to schedule your LinkedIn content:

LinkedIn Mobile App

The LinkedIn app allows scheduling single posts up to 30 days out.

LinkedIn Website (Company Pages)

LinkedIn Company Pages have more robust native scheduling tools (require a premium account).

Third-Party Scheduling Tools

Tools like Buffer provide expanded free scheduling capabilities.

Step-by-Step Guide to Scheduling with Mobile App

On the mobile app, you can schedule posts by:

1. Draft Post – Compose your post content as usual
2. Tap “Schedule” – Select the “Schedule” option instead of “Share Now.”
3. Select Date and Time – Choose when you want the post to be published
4. Confirm Scheduled Post – Review and confirm the scheduled post

Tips for Successful LinkedIn Post Scheduling

When scheduling your LinkedIn posts, remember to:

• Maintain a consistent cadence like 1-2 posts per weekday
• Track performance to identify the best times and content
• Vary your content between articles, images, videos, etc.
• Target content topics tailored to your audience’s interests

Common Scheduling Mistakes to Avoid

Be careful not to:

• Schedule posts too infrequently with significant gaps
• Broadcast content without personalizing
• Fail to analyze insights to improve your approach
• Overwhelm your audience by scheduling too frequently

Conclusion

While natively limited, the LinkedIn mobile app and tools like Buffer provide easy ways to schedule your LinkedIn posts. Designing strategically saves time and grows your professional audience. Just avoid common pitfalls like inconsistent posting or content overload. With the proper schedule, you can expand your reach and connections.

FAQs

Does the accessible version of LinkedIn allow scheduling?

Yes, but with limited functionality – just single posts via the mobile app up to 30 days out.

What’s the best free third-party tool for scheduling?

 Buffer provides a generous free plan with a user-friendly interface. Hootsuite and SmarterQueue are other good options.

Can I schedule multimedia content like images and videos?

 The LinkedIn mobile app and most third-party tools support scheduling diverse formats.

 How many times per week should I schedule posts?

 1-2 scheduled posts per weekday is a good starting point. Avoid saturating your audience.

 Is it better to schedule or post in real time?

 A balanced approach is best – mix scheduled posts with real-time engagement and interaction.