What is the Best Tool for Scheduling LinkedIn Posts?

Table of Contents

LinkedIn has become an indispensable platform for professionals to establish connections, network, and share content. As LinkedIn usage grows, scheduling posts has become an effective technique to save time and increase engagement. But with so many scheduling tools available, what is the best option for scheduling LinkedIn posts?

Introduction

Scheduling allows you to plan content and free up time spent manually posting. Benefits include:

  • Optimizing timing by posting at peak engagement periods
  • Maintaining consistent visibility and reaching your audience repeatedly
  • Organizing content plans and social media workflows

When evaluating scheduling tools for LinkedIn, you want to ensure the platform meets your needs.

Factors to Consider When Choosing a Tool

Here are some key considerations when selecting a LinkedIn scheduling tool:

Free vs. paid plans

Some tools offer free versions with limited features, while others require paid subscriptions. Assess whether free plan limitations like post-number caps fit your needs.

Platform integration

See what other social platforms the tool supports beyond LinkedIn. Cross-platform options allow unified social media management.

Bulk uploading

Bulk uploads make scheduling many posts easier. Look for tools that support bulk actions.

Analytics and Reporting

Robust analytics help you identify well-performing content and optimal timing.

Usability and interface

The tool should have an intuitive, easy-to-use interface that makes scheduling simple.

Top Tools for Scheduling LinkedIn Posts

Based on the criteria above, here are some of the top choices:

Buffer

Buffer provides an affordable and user-friendly way to queue LinkedIn content. The free plan is robust.

Hootsuite

Hootsuite is highly versatile, supporting multiple platforms. However, the free plan limits you to 30 scheduled posts per month.

SmarterQueue

SmarterQueue offers free LinkedIn scheduling for up to 10 monthly posts and analytics.

Sendible

Sendible allows collaboration across teams and in-depth analytics for improvement.

SocialPilot

SocialPilot makes it easy to schedule to a variety of platforms at once. The interface is intuitive.

Key Features of the Best LinkedIn Scheduling Tools

The top LinkedIn scheduling tools often provide these valuable features:

Posting queue

A queue or calendar allows you to organize and space out scheduled posts in advance easily.

Optimal timing

AI and analytics help identify peak engagement windows so you can maximize exposure.

Content suggestions

Some tools provide guidance and ideas for great-performing content.

Account management

Managing multiple LinkedIn accounts is made straightforward from a single dashboard.

Tips for Using LinkedIn Scheduling Tools

Once you select a scheduling tool, best practices include:

  • Experimenting with content types and timing to see what resonates based on analytics.
  • Staying active daily on LinkedIn with both manual and scheduled posting.
  • Not becoming overreliant on scheduling and still engaging organically.

Common Mistakes to Avoid

When getting started scheduling your LinkedIn posts, sidestep these missteps:

  • Preparing infrequently allows significant gaps between posts.
  • Need to study analytics to refine your approach over time.
  • Not personalizing content for your specific audience.
  • Scheduling too many posts per day leads to overload.
  • Relying too much on automation rather than direct engagement.

Conclusion

Tools like Buffer, Hootsuite, Sendible, and SmarterQueue provide robust yet affordable options for scheduling your LinkedIn content. Consider critical criteria like analytics, usability, platform integration, and upload flexibility when choosing your solution. Apply designing best practices, learn from data, and supplement automated posts with direct LinkedIn engagement. With the right scheduling tool, you can save time while growing your professional audience and impact.

FAQs

Does LinkedIn have its built-in scheduling tool?

LinkedIn’s native scheduling capabilities are limited, especially for free personal accounts. Third-party tools offer more options.

What are the differences between Buffer and Hootsuite?

 Buffer offers more generous free plans, while Hootsuite limits free users to 30 monthly scheduled posts. Buffer also has an easier-to-use interface.

 Does scheduling content make LinkedIn engagement less authentic?

Not if done correctly in moderation. Balance scheduled posts with direct, real-time interaction. Don’t let automation replace human connection.

Is SmarterQueue better for pages, groups, or profiles?

SmarterQueue works excellently for both individual profiles and company pages. The free plan accommodates shapes best due to post-number limits.

Can I schedule multimedia content like videos with these tools?

Most leading scheduling tools allow you to schedule multimedia posts, not just text updates. Mix up visual content in your queue.

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September 28, 2023 No Comments

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