Business Pages on LinkedIn allow brands to establish an authoritative presence and engage followers. To maximize your Company Page’s impact, scheduling content is essential. Here’s an overview of how to schedule posts to a LinkedIn business page using both native tools and third-party apps.
LinkedIn Business Pages are profile pages specifically for companies and organizations to share content, connect with customers, and build their brands.
With over 55 million Business Pages, they allow strategic marketing on LinkedIn.
Scheduling Business Page posts provides advantages like:
Schedule in bulk rather than posting manually to save hours.
Plan when your audience is most active for optimal visibility.
Grow your followers through consistent, scheduled engagement.
You have two main options to schedule Company Page content:
LinkedIn’s native scheduler allows planning posts directly through your page.
Tools like Hootsuite and Buffer also provide scheduling capabilities.
Here is how to schedule a Business Page post on LinkedIn:
Draft the post content – text, image, link, etc.
Choose when you want the post to be published in the future.
Review and confirm the scheduled post in your publishing queue.
When planning your queue, remember to:
Incorporate visual content like images, infographics, and video.
Stay on top of current topics relevant to your audience.
Prompt visitors to take action with clear CTAs.
Monitor results and fine-tune your scheduling strategy.
Be careful not to make these scheduling mistakes:
Strategically scheduling content will grow your LinkedIn Business Page’s followers and build your brand over time. Use LinkedIn’s built-in tools or convenient third-party apps to save time, optimize timing, and expand reach. Schedule thoughtfully, track data, and engage authentically.
Does a Business Page allow more scheduling options than personal accounts?
Yes, Business Pages have more robust scheduling tools and flexibility built natively into LinkedIn.
Can I manage scheduling for multiple LinkedIn Business Pages?
Yes, tools like Hootsuite allow you to schedule multiple LinkedIn Business Pages from one dashboard.
What’s the benefit of scheduling vs. posting in real time?
Scheduling in advance lets you plan strategically and frees you up to focus on other tasks instead of manually posting.
Is there a limit to how far in advance I can schedule posts?
You can currently schedule LinkedIn Business Page posts up to 30 days in advance.
Should I rely only on scheduling or also post organically?
It’s best to utilize both scheduled posts and real-time posting/engagement for the most reach. Take a blended approach.