Scheduling Pinterest Idea Pins presents a huge opportunity for brands to showcase products, services, recipes, and more in a visually compelling format. But constantly pinning fresh Idea Pins manually is time-consuming. This is where leveraging scheduling tools provides massive value. The right scheduler allows easy planning, optimizing, and auto-publishing of Idea Pins to maximize reach and engagement. But with so many tools available, how do you identify the best options tailored for Idea Pins? This guide explores top recommended Pinterest schedulers, creating effective Idea Pins, optimization and analytics tips, potential limitations, and key questions answered. Let’s get pinning!
Introduction to Pinterest Idea Pins
For those new to Idea Pins:
- Idea Pins are Pinterest’s video-style multi-page Story Pin format.
- Pages can include images, graphics, text overlays, music, and other media.
- Viewers swipe to scroll through Idea Pins like Stories on other social apps.
- Idea Pins can be shoppable, linking directly to product pages.
- They provide brands with video-like storytelling without the production demands.
Benefits of Scheduling Idea Pins
Key advantages include:
- Saves time over manually composing and posting daily Idea Pins.
- Allows planning and drafting Idea Pins in advance.
- Provides consistent Idea Pin posting without random gaps.
- Maximizes exposure by scheduling for peak audience times.
- Enables collaborating with others on creating a pipeline of Idea Pins.
- Allows flexibility to update scheduled Idea Pins before publishing.
Tools to Schedule Pinterest Idea Pins
Top scheduling platforms with Idea Pin support:
Tailwind – Leading Pinterest scheduler with easy Idea Pin creation.
Buffer – Intuitive web and mobile apps for queuing up Idea Pins.
Hootsuite – Social media manager supports Idea Pin scheduling.
Sendible – Unified dashboard for scheduling Idea Pins along with other social posts.
Loomly – Visual social media scheduler focused on Pinterest Idea Pins.
Setting Up a Pinterest Scheduling Tool
Common steps include:
- Selecting your chosen scheduling platform based on needs.
- Downloading mobile apps if available and creating an account.
- Connecting your active Pinterest accounts.
- Configuring default Idea Pin scheduling preferences.
- Establishing an organized process for creating and loading Idea Pins.
- Testing scheduled Idea Pins before fully launching posting.
Creating Compelling Idea Pins
Some tips for high-performing Idea Pins:
- Hook viewers in the first few pages with bold visuals and intrigue.
- Maintain a consistent visual theme that aligns with your brand style.
- Use minimal but impactful text overlays focused on concise messaging.
- Leverage shoppable links to enable seamless conversions.
- Keep Idea Pins under 60 seconds for ideal viewing duration.
- Close Idea Pins with strong calls to action.
Optimizing Your Idea Pin Strategy
Ways to boost engagement and reach include:
- Analyze performance data to determine ideal posting times.
- Promote Idea Pins on other social channels and your website.
- Create teasers and trailers to build anticipation for upcoming Idea Pins.
- Include relevant keywords in Idea Pin text to aid discovery.
- Collaborate with influencers aligned with your brand for amplification.
- Schedule both evergreen and seasonal Idea Pins.
Scheduling Best Practices
Keep these best practices in mind:
- Maintain a consistent publishing cadence but avoid overload.
- Use scheduling to post Idea Pins during peak engagement windows for followers.
- Iterate on styles and approaches that perform well.
- Respond to comments and engagement from viewers.
- Routinely analyzes performance metrics to refine your strategy.
- Promote Idea Pins again with renewed calls to action.
Driving Traffic from Idea Pins
Some ways to drive viewership include:
- Using strong, clear calls-to-action to click through and convert.
- Cross-promoting new Idea Pins on other social channels.
- Auto-sharing new Idea Pins to your Pinterest profile.
- Sharing Idea Pins prominently on product or brand pages.
- Collaborating with influencers aligned to your vertical.
- Running contests and sweepstakes requiring sharing Idea Pins.
Analyzing Idea Pin Performance
Key metrics to track success include:
- Overall impressions and reach of Idea Pins.
- Engagement rates like clicks, closeups, saves, and shares per Idea Pin.
- Shopping-specific metrics like product page visits.
- Website visits are driven by pinned shoppable links.
- Audience growth and retention during scheduled Idea Pin periods.
- Long-term repeat engagement and resharing of evergreen Idea Pins.
Potential Limitations to Consider
Some possible downsides:
- The time investment required to create a steady stream of fresh Idea Pins.
- Limitations of scheduling tools that don’t optimize natively on mobile.
- Maintaining visual brand consistency across a high volume of Idea Pins.
- Reduced flexibility to spontaneously react and pin real-time trending content.
- Scope limitations of free scheduling tool plans.
FAQs About Scheduling Pinterest Idea Pins
What are the main benefits of scheduling Idea Pins?
The top benefits are saving time, enabling planning, maintaining consistency, maximizing exposure during high traffic times, allowing collaboration to develop a pipeline, and flexibility to update queued Idea Pins.
What tools can you use to schedule Pinterest Idea Pins?
Leading options are Tailwind, Buffer, Hootsuite, Sendible, and Loomly based on their Idea Pin scheduling capabilities.
What tips help create compelling, high-performing Idea Pins?
Tips include:
- Strong visual hooks.
- Consistent branding.
- Minimal impactful text overlays.
- Leveraging shoppable links.
- Keeping duration under 60 seconds.
- Clear calls to action.
How can you promote and drive traffic to scheduled Idea Pins?
Tactics include:
- Clear clickable calls to action.
- Cross-promotion on social.
- Auto-sharing to your profile.
- Featuring on website and product pages.
- Influencer collaborations.
- Sweepstakes.
What metrics should you track for Idea Pin performance?
Key metrics are reach, engagement rates, shopping metrics, website visits, audience growth during scheduled periods, and repeat engagement/resharing of evergreen Idea Pins.
Conclusion
Scheduling tools help maximize the impact of Pinterest Idea Pins without the manual effort required of real-time posting. Follow the recommendations in this guide to begin strategically planning, creating, optimizing, and queueing up compelling Idea Pins that convert audiences. Get ready to watch your brand’s Pinterest presence thrive!