TikTok has exploded in popularity over the last few years, becoming one of the top social media platforms worldwide. For brands and creators looking to build a TikTok following, scheduling content is crucial for maintaining a consistent presence. However, TikTok currently does not have a built-in scheduling feature. That’s where third-party TikTok schedulers come in handy.
When evaluating TikTok schedulers, there are a few key features to look out for:
The scheduler should publish content directly to TikTok rather than just recycling old posts or requiring you to post manually. Direct integration with TikTok’s API is ideal.
Top TikTok schedulers allow you to connect and manage multiple TikTok accounts from one dashboard. This is essential for larger brands, agencies, and creators.
Reusing content saves time and effort. The best TikTok schedulers make it easy to reschedule or repurpose your top-performing posts. Some even automatically create new content by remixing your videos.
Robust analytics help you identify your top-performing content. Key metrics like views, engagement, followers gained, and more can inform your TikTok strategy.
Here are the top TikTok schedulers that allow direct posting and multi-account support:
Planoly is one of the most popular social media schedulers overall, with dedicated support for TikTok. You can manage multiple TikTok accounts, schedule video and image posts, and analyze performance. Useful features include video cropping for different aspect ratios and a content planner.
Later offers a highly visual scheduler supporting TikTok, Instagram, Twitter, and more. The TikTok scheduler includes multi-account posting, content analytics, and automatic video resizing. Later, it also allows commenting on TikTok videos to boost engagement.
Hopper HQ is geared towards creators and small businesses. TikTok provides a media library, multi-account scheduling, and auto-posting based on optimal times. You can schedule both videos and images.
The schedule is affordably priced and offers scheduling for TikTok, Facebook, Instagram, and LinkedIn. The scheduler queues and publishes your content directly to each platform. It provides robust analytics and account management tools.
Once you select a TikTok scheduler, getting started is straightforward:
First, connect the TikTok accounts you want to manage by signing in or entering the credentials. Most schedulers support connecting unlimited accounts.
Next, create posts by uploading videos and images. You can add captions, hashtags, emojis, and more. Schedule each post by selecting the date and time.
Keep an eye on your scheduled content and how it performs once posted. Use the analytics to see your top posts and the best times to post.
To get the most out of a TikTok scheduler, keep these tips in mind:
Tailor content for the TikTok audience and algorithm using viral audio, effects, concise captions, and strategic hashtags.
Use your scheduler’s analytics to determine when your audience is most active, and engagements are highest.
Continuously refine your approach by assessing what content works and what doesn’t. Make data-driven decisions to improve over time.
Using a TikTok scheduler that posts directly and enables multi-account management saves time and effort while enhancing your TikTok presence. With the right scheduling and analytics tools, you can create an effective TikTok strategy for consistent growth and engagement. Focus on optimizing your content and timing while leveraging the platform’s unique features.
What types of accounts can a TikTok scheduler support?
Most TikTok schedulers support individual creator accounts as well as business accounts. Some also allow managing TikTok advertiser accounts.
Can I schedule live streams on TikTok via a scheduler?
Unfortunately, current TikTok schedulers only allow the scheduling of traditional video and image posts, not live streams. TikTok does not provide API access for scheduling live content.
Is it safe to connect my TikTok account to a third-party scheduler app?
Using a reputable TikTok scheduler that connects via the TikTok API is generally safe. Make sure to check user reviews and that the app uses proper data protection practices.
What analytics can I get from a TikTok scheduler?
Common TikTok analytics provided include views, likes, comments, shares, audience demographics, top videos, best posting times, follower growth, and more.
Can I use a TikTok scheduler to recycle old videos?
Yes, one of the major benefits of a scheduler is the ability to re-post and repurpose your top-performing TikTok videos. Most schedulers make it easy to recycle content.