As LinkedIn has grown into an essential platform for professionals, scheduling content has become a valuable strategy to save time and increase reach. But what programs allow you to effectively schedule your LinkedIn posts? While LinkedIn has some native capabilities, third-party programs offer the most robust scheduling options.
Introduction to Scheduling LinkedIn Posts
Scheduling involves planning your posts and setting them to automatically publish at optimal times. Benefits include:
Save time
Schedule posts in batches instead of manually posting one by one.
Strategic posting
Automatically publish when your audience is most active and engaged.
Organize content workflow
Visually map out and calendar your content plan.
Options for Scheduling LinkedIn Posts
You have two main options:
LinkedIn’s Native Scheduling Tools
LinkedIn’s built-in tools are limited, especially for free personal accounts.
Third-Party Scheduling Programs
Robust third-party programs provide more scheduling features.
Top Third-Party Scheduling Programs
The top programs for scheduling LinkedIn posts include:
Buffer
Makes scheduling easy with a user-friendly interface and a free, robust plan.
Hootsuite
Offers social media management with basic free LinkedIn scheduling.
SmarterQueue
Provides basic free LinkedIn scheduling plus post analytics.
Sendible
Allows collaboration and in-depth analytics for improvement.
Features of Effective Scheduling Programs
The best programs offer features like:
Cross-platform support
Ability to schedule posts across multiple networks from one place.
Posting calendars
Visual calendar to organize and plan content workflow.
Bulk upload
Easily schedule high volumes of posts at once.
Performance Analytics
Data and insights to optimize your strategy over time.
Getting Started with a Scheduling Program
Follow these steps:
- Sign up for the program
- Connect LinkedIn account
- Schedule posts
- Analyze data
Tips for Successfully Scheduling LinkedIn Content
When scheduling your LinkedIn posts via third-party programs, be sure to:
- Space out your updates evenly over time
- Experiment with different content types
- Review analytics regularly to improve
- Stay actively engaged daily on LinkedIn
Common Scheduling Mistakes to Avoid
Watch out for these missteps:
- Scheduling too infrequently
- Posting without studying performance
- Not varying your types of content
- Overscheduling leading to content overload
Conclusion
Programs like Buffer and Hootsuite make scheduling your LinkedIn content simple and strategic. Please take advantage of their features to save time, organize your workflow, and engage your professional audience.
FAQs
Does LinkedIn have a scheduling program?
LinkedIn’s native tools are limited. Third-party programs expand capabilities greatly.
What’s the best free scheduling program for LinkedIn?
Buffer provides generous free scheduling with a user-friendly interface. Hootsuite is another top free option.
Can I schedule live videos?
Most programs don’t accommodate live video scheduling, only on-demand video content.
Can I manage multiple LinkedIn accounts in one program?
Yes, you can easily switch between and schedule multiple LinkedIn accounts in the same dashboard.
Do these programs comply with LinkedIn’s scheduling policies?
Yes, the top compliant programs adhere to LinkedIn’s API terms and scheduling restrictions.