Business Pages on LinkedIn allow brands to establish an authoritative presence and engage followers. To maximize your Company Page’s impact, scheduling content is essential. Here’s an overview of how to schedule posts to a LinkedIn business page using both native tools and third-party apps.
Introduction to LinkedIn Business Pages
LinkedIn Business Pages are profile pages specifically for companies and organizations to share content, connect with customers, and build their brands.
With over 55 million Business Pages, they allow strategic marketing on LinkedIn.
Benefits of Scheduling Content for Business Pages
Scheduling Business Page posts provides advantages like:
Save time
Schedule in bulk rather than posting manually to save hours.
Strategic posting
Plan when your audience is most active for optimal visibility.
Expand reach
Grow your followers through consistent, scheduled engagement.
Options for Scheduling Business Page Posts
You have two main options to schedule Company Page content:
LinkedIn’s built-in scheduler
LinkedIn’s native scheduler allows planning posts directly through your page.
Third-party scheduling tools
Tools like Hootsuite and Buffer also provide scheduling capabilities.
Step-by-Step Guide to Scheduling
Here is how to schedule a Business Page post on LinkedIn:
Compose update
Draft the post content – text, image, link, etc.
Select the date and time
Choose when you want the post to be published in the future.
Confirm scheduled post
Review and confirm the scheduled post in your publishing queue.
Tips for Successfully Scheduling Business Page Content
When planning your queue, remember to:
Engaging multimedia
Incorporate visual content like images, infographics, and video.
Timely industry updates
Stay on top of current topics relevant to your audience.
Calls to action
Prompt visitors to take action with clear CTAs.
Track performance
Monitor results and fine-tune your scheduling strategy.
Common Scheduling Pitfalls to Avoid
Be careful not to make these scheduling mistakes:
- Overscheduling leads to content overload.
- Scheduling without performance review and adaptation.
- Failure to engage the community beyond scheduled posts.
- Scheduling without multimedia variety.
Conclusion
Strategically scheduling content will grow your LinkedIn Business Page’s followers and build your brand over time. Use LinkedIn’s built-in tools or convenient third-party apps to save time, optimize timing, and expand reach. Schedule thoughtfully, track data, and engage authentically.
FAQs
Does a Business Page allow more scheduling options than personal accounts?
Yes, Business Pages have more robust scheduling tools and flexibility built natively into LinkedIn.
Can I manage scheduling for multiple LinkedIn Business Pages?
Yes, tools like Hootsuite allow you to schedule multiple LinkedIn Business Pages from one dashboard.
What’s the benefit of scheduling vs. posting in real time?
Scheduling in advance lets you plan strategically and frees you up to focus on other tasks instead of manually posting.
Is there a limit to how far in advance I can schedule posts?
You can currently schedule LinkedIn Business Page posts up to 30 days in advance.
Should I rely only on scheduling or also post organically?
It’s best to utilize both scheduled posts and real-time posting/engagement for the most reach. Take a blended approach.