Schedules & recurring posts. Set it and forget it.

Table of Contents

Introduction

Posting consistently on social media is crucial for reaching your audience. However, manually creating and sharing new content every day can be time-consuming. This is where leveraging schedules and recurring posts can help.

Setting up automated schedules and recurring content allows you to “set it and forget it“, saving time while keeping your social profiles active. Let’s look at how scheduling and repeating posts works, tips for effectively automating your strategy, and how to maximize results while avoiding pitfalls.

Benefits of Scheduling Social Media Posts

Here are some of the key advantages of using schedules and recurring post-automation:

Saves Time

Pre-scheduling content in advance frees you from manually posting each day, saving hours.

Allows Planning & Optimization

You can carefully plan when to post each piece of content for maximum impact.

Provides Consistency

Auto-scheduling ensures your social accounts stay active with a steady stream of content, even when you’re busy.

Creating an Automated Posting Schedule

Here are steps for setting up an effective automated posting schedule:

Identify Key Posting Times

Analyze your analytics to determine when your followers are most active on each platform.

Plan Evergreen Content

Develop evergreen content that is always relevant like quotes, tips, and educational posts.

Schedule Recurring Posts

Use your social media management platform to schedule evergreen content to repeat at optimal times.

Tips for Automating Your Calendar

Follow these tips for automating more of your social media content calendar:

Analyze Best Times to Post

Review historical analytics across each account to identify key scheduling times when engagement peaks.

Create Reusable Content

Develop evergreen posts that will always be useful. These can be quotes, how-to’s, listicles, etc.

Set Up Repeating Posts

Use your scheduling tool to select posts for repeating on a recurring schedule.

Use a Social Media Manager

A platform like Hootsuite or Sprout Social makes it easy to save posts for reuse and automate schedules.

Maximizing the Impact of Scheduled Posts

While auto-scheduling saves time, you still need high-quality content for the best results:

Craft High-Quality Content

Your scheduled posts should provide value for your audience rather than just filler.

Engage with your Audience

Stay active in the community, responding to comments and questions on your posts.

Adjust Based on Analytics

Tweak your repeating post strategy over time based on performance.

Avoiding Pitfalls of Auto-Scheduling

There are some possible downsides to keep in mind with extensive automation:

Don’t Completely Automate

Aim for a mix of scheduling and real-time interaction to stay genuine.

Keep Your Content Relevant

If contexts change, update your recurring posts to reflect current topics.

Mix Up Your Post Types

Balance evergreen and real-time content with videos, images, etc. for variety.

Frequently Asked Questions

Should all my posts be scheduled?

No, you should still interact in real time. However, scheduling some recurring posts helps maintain consistency.

What percentage of posts can be repeated?

Experts recommend no more than 50% of your posts should be recurring. The rest should be real-time and personalized.

How often should I change up recurring posts?

Refresh your automated content every few months. Tweak posts as needed when contexts change.

How do I find the best times to post?

Use each network’s analytics to see when your followers have been most actively engaging with your content.

Conclusion

Automating your social media calendar with schedules and recurring posts is an excellent way to save time while maintaining consistency. Plan evergreen content to schedule at your top times for each platform. But also make time for real-time interaction. Get the most from automation while avoiding overdoing it with the help of your analytics and social media manager.

FAQs

Q: What are the benefits of scheduling recurring posts on social media?

A: Benefits include saving time, allowing planning and optimization, and providing posting consistency.

Q: What types of social media content work best for recurring posts?

A: Evergreen content like quotes, tips, how-to’s, lists, and educational posts tend to work well as recurring scheduled updates.

Q: How can I maximize the impact of my automated social media posts?

A: Create high-quality evergreen content. Engage your audience in real-time too. Adjust your recurring posts based on performance data.

Q: How often should I change up my recurring scheduled posts?

A: Industry experts recommend refreshing your automated post library every few months. Tweak as needed when contexts change.

Q: What percentage of my social posts should be automated recurring posts?

A: It’s recommended to have no more than 50% recurring posts. The rest should be real-time interaction and personalized content.

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How can we schedule a video for a later upload on tiktok?

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How to Schedule and Automate Your TikTok Videos

September 28, 2023 No Comments

Schedule And Automate TikTok videos TikTok’s algorithm can be difficult to decode. Scheduling and automating content is an efficient tactic creators use to save time while optimizing their presence. Here are the best practices for scheduling and automating your TikTok Videos workflow. Leveraging Top TikTok Scheduling Apps Robust third-party apps like Later, Planoly, and Hopper make scheduling TikTok posts seamless. Key features include: Bulk uploading and scheduling video queues Auto-posting at optimal times based on past performance Post-recycling and repurposing old content Analytics on best posting times, top videos, ideal lengths, etc. These tools are extremely helpful for maintaining consistency at scale. Repurposing Existing Videos with AI AI editing tools like Invideo and Clipchamp enable you to customize and tailor existing videos for TikTok easily. You can automatically: Apply on-brand filters and effects Add text overlays, captions, subtitles Crop and resize for vertical format Edit durations to perform better This automation saves ample time manually re-editing videos. Developing an Effective Scheduling Strategy When getting started with TikTok scheduling, it’s important to: Find the right balance of scheduled and manually uploaded content based on your resources. Analyze performance data to identify optimal posting frequency, times, and high-performing content. Continuously refine your automation and scheduling strategy based on insights. Optimizing Videos for TikTok’s Algorithm Make sure scheduled videos are tailored specifically for the TikTok audience and algorithm by: Using current trending audio, hashtags, effects, and memes Writing compelling captions that encourage engagement Editing or cropping videos to ideal 10-60 second lengths Managing Multiple TikTok Accounts Robust TikTok schedulers make managing many accounts easy with: A unified dashboard to upload and schedule content across all connected accounts Account management hubs to coordinate larger teams and initiatives Ability to customize posting schedules and strategies per account Risks and Limitations to Be Aware Of When automating TikTok scheduling, keep in mind: Aggressive automation could be seen as spam and risk shadowbanning Scheduled posts lack real-time human oversight of quality AI-edited content has lower production value than the original video Best Practices for Schedule and Automate Your TikTok Videos Follow these tips for the best results: Schedule consistently but avoid huge back-to-back bulk uploads Manually review scheduled posts before publishing and tweak them as needed Remix and repurpose your top content, but maintain some original uploads, too Analyze metrics often and tweak your strategy based on performance Conclusion Scheduling and automating your TikTok presence using third-party apps and AI tools can significantly enhance consistency while saving time. But strategic human oversight is still key. Find the optimal balance for your needs between automation and manual creative direction. Monitor performance frequently, and let data guide iterative improvements to your scheduling strategy over time. FAQs Can you schedule TikTok live streams? Unfortunately, TikTok prohibits scheduling live-stream content at this time. You can only schedule traditional video and image posts. What are some warning signs my TikTok scheduling strategy needs adjustment? Look for sudden declines in engagement, comments about repetitive content, or drops in analytics like views and profile visits. What is the ideal ratio of automated to manually uploaded TikTok videos? Experts recommend ensuring at least 30-50% of your content is manually uploaded into original videos to balance automation and maintain quality. How can I avoid or recover from a shadowban related to scheduling? Temporarily cut back on posting, remove any questionable content, avoid engagement tactics that seem spammy, and focus on high-quality original uploads. What key metrics and analytics should I track for scheduled TikTok posts? Look at views, likes, comments, shares, audience retention, follower growth, impressions, reach, mentions, traffic sources, and more.

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