While Pinterest only allows manually pinning content up to 2 weeks in advance, utilization of third-party scheduling tools enables extending planning even further out. This presents a major opportunity to strategize and maximize exposure for evergreen content over longer periods. However, proper setup, planning, and optimization are crucial for success in Scheduling pins in advance for more than 2 weeks or months in advance. In this guide, we’ll explore extended scheduling tools, content calendar best practices, driving traffic, limitations, and key questions to consider. Let’s dive into planning your Pinterest success well into the future!
Introduction to Scheduling on Pinterest
Pinterest offers:
- Ability to manually schedule pins up to 2 weeks out natively.
- Third-party scheduling apps integrate to queue pins further in the future.
- Extended scheduling allows planning evergreen content for maximum reuse.
-queued too far ahead risks content seeming outdated.
- Balancing planning ahead while keeping content fresh is key.
Benefits of Scheduling pins in advance for more than 2 weeks
Advantages include:
- More flexibility in planning content further ahead.
- Maximizes exposure for evergreen content over longer periods.
- Allows scheduling during predicted traffic surges like holidays.
- Enables collaboration and approvals for long-term planning.
- Perfect for use cases like product launches or announcements.
- Provides insights from analytics to shape future strategies.
Tools That Allow Scheduling Beyond 2 Weeks
Top options include:
Tailwind – Leading Pinterest tool offering bulk scheduled features.
Buffer – Web and mobile apps with generously extended scheduling.
Sendible – All-in-one social suite supporting long-term pin planning.
Hootsuite – Social media manager allows lengthened Pinterest scheduling.
Loomly – Specialized tool focused specifically on Pinterest scheduling flexibility.
Setting Up Your Chosen Scheduling Tool
When getting started, key steps involve:
- Select the tool that best fits your budget and feature needs.
- Connecting your active Pinterest accounts for access.
- Configuring your extended scheduling preferences and defaults.
- Establishing a streamlined process for collaborating cross-team.
- Auditing any existing pin queue content and performance.
- Organizing boards and planning content categories.
- Testing extended scheduling before fully launching.
Creating an Effective Long-Term Pin Content Calendar
Best practices for planning pins weeks out:
- Brainstorm evergreen pillars aligned to brand objectives.
- Mix in seasonal content mapped to holidays, events, etc.
- Build content clusters around planned product launches.
- Incorporate user-generated content when possible for authenticity.
- Collaborate cross-team for fresh ideas months ahead.
- Analyze past performance by category to inform future queues.
- Re-pin your evergreen top performers routinely for renewed reach.
Optimizing Your Extended Pin Scheduling Strategy
Ways to optimize include:
- Analyze historical pin data to identify ideal days/times for reach.
- Vary content types like videos, articles, and infographics.
- Write compelling pin descriptions optimized with strategic keywords.
- Hyper-target key demographics by interests to maximize relevance.
- Spread pins throughout the day rather than bombarding them all at once.
- Use eye-catching and consistent visual styling across pins.
Best Practices for Scheduling Weeks in Advance
Some top tips:
- Don’t solely rely on extended scheduling – maintain real-time pinning, too.
- Analyze audience data continuously and adjust your approach.
- Keep extended content fresh and relevant – don’t over-plan generic content.
- Have a workflow for updating outdated pins if major changes happen.
- Test scheduling increments – find the ideal lookahead window.
- Promote your best evergreen pins routinely.
Driving Traffic to Older Scheduled Pins
Tactics to boost visibility include:
- Feature scheduled pins prominently on website pages and blogs.
- Promote key pins periodically via email, social channels, and influencers.
- Run Pinterest-specific contest sweepstakes requiring sharing pins.
- Gate access to content assets like ebooks by requiring pin clicks.
- Analyze pin analytics to determine where added promotion is warranted.
Analyzing the Performance of Aged Pins
Metrics to track include:
- Overall impressions and reach over time
- Engagement metrics like clicks, closeups, saves, and shares
- Website inbound traffic driven by scheduled pins
- Follower growth, retention, and churn rate during scheduled periods
- Long-term repeat engagement repins, comments of evergreen content
- Performance by category, interests, product segment, etc
Potential Limitations to Consider
Some potential downsides:
- Overplanning generic content that lacks freshness long-term.
- Difficulty reacting nimbly to real-time trends further ahead.
- Changes in audience interests warrant revisions to queued content.
- Performance drop-off of repinned evergreen content after initial spike.
- Reliance solely on scheduling, causing inconsistent manual pinning.
FAQs About Scheduling Pinterest Content Weeks in Advance
What are some key benefits of scheduling pins beyond 2 weeks out?
The top benefits are increased planning flexibility, maximized exposure for evergreen content over extended periods, optimizing for predicted traffic surges, enabling cross-team collaboration, and gaining performance insights.
What tools enable scheduling Pinterest pins weeks in advance?
Leading options are Tailwind, Buffer, Sendible, Hootsuite, and Loomly, based on flexible bulk pin scheduling features beyond 2 weeks.
What are some best practices for long-term pin scheduling success?
Best practices include:
- Mixing evergreen and event-specific content.
- Incorporating user-generated content.
- Analyzing past performance.
- Repinning top evergreen periodically.
- Optimizing timing/keywords.
- Keeping content fresh and relevant.
What are some ways to drive more traffic to older scheduled pins?
Tactics include prominently featuring pins onsite and in email, periodic promotions via social and influencers, contests/sweepstakes, gating access to assets by pin clicks, and analyzing analytics to identify pins needing extra promotion.
What metrics help analyze the performance of scheduled pins over time?
Important metrics include reach, engagement, website traffic, follower growth during scheduling periods, repeat engagement rates on evergreen content, and performance by demographic and interest segmentation.
Conclusion
Leveraging scheduling tools to plan Pinterest content further than 2 weeks out gives flexibility to maximize exposure over extended periods. Apply the recommendations in this guide to tailor your approach for long-term pin scheduling success. Continually refine based on fresh audience data for optimal results.