Looking to step up your Pinterest marketing game in 2023? With over 450 million monthly active users, Pinterest presents a huge opportunity for brands if leveraged effectively. But manually pinning and managing your Pinterest presence is extremely time-consuming. This is where using a tool like Tailwind can make a massive difference.
In this detailed Tailwind review and tutorial, we’ll cover what it offers, benefits for marketers, how to use key features, maximizing your Pinterest strategy with Tailwind, pricing details, potential drawbacks, and frequently asked questions. Let’s explore the utility and value Tailwind brings to Pinterest’s marketing success!
Introduction to Tailwind
Tailwind is a Pinterest marketing software specifically designed to help brands and small businesses manage their Pinterest accounts, pin content, and grow their presence more efficiently.
Key capabilities Tailwind offers include:
- Scheduling Pins and Idea Pins in Advance
- Pinterest Profile Optimization
- Content Recommendations
- Audience Growth and Engagement Analytics
- Collaboration Tools
Tailwind’s Key Features and Tools
Tailwind provides several handy features and tools, including:
- Smart Scheduler – Schedule unlimited pins and Idea Pins in advance with optimal timing recommendations based on your audience.
- SmartLoop Content – Library of high-quality content to repin and customize.
- Pinterest Profile Optimization – Optimize your profile, invitations, and boards.
- Audience Analytics – Detailed analytics on followers and content performance.
- Image Editor – Create visually compelling content with filters, text, and effects.
- Chrome Extension – Easily schedule pins as you browse content across the web.
Benefits of Using Tailwind
There are many benefits Tailwind offers for Pinterest marketers:
- Massive Time Savings – Automate pin scheduling, analytics, and growth tracking.
- Audience Growth – Strategic profile optimization and content recommendations draw more followers.
- Better Engagement – Analytics allow fine-tuning timing and content for higher interactions.
- Consistency – Maintain steady pin schedules and activity without gaps.
- Planning Ability – Queue and collaborate on pins anytime rather than live pinning.
- High-Quality Content – Access Tailwind’s continually updated visual content library.
Tailwind Tutorial
Let’s go through a step-by-step Tailwind tutorial:
Setting Up Your Account
- Visit TailwindApp.com and click “Start My Free Trial”.
- Install the Tailwind browser extension.
- Connect your Pinterest account when prompted.
- Choose your plan when the trial ends (free, monthly, annual).
Connecting Pinterest Accounts
- Navigate to “Accounts” in the left menu.
- Click “Add Accounts” and choose the additional Pinterest accounts you want to connect.
- Use folders and colors to organize accounts.
Creating and Scheduling Pins
- Select “Content” in the left menu to access Tailwind’s content library.
- Choose a pin design and click Edit to customize with your imagery and messaging.
- In the Scheduler, please select the account(s) to pin it to and set the date/time to publish.
Using Smartloops
- In “Content,” browse Smartloops to discover high-quality pin designs for inspiration.
- Choose a Smartloop, edit it, and schedule it just like your own pins.
- Use filters like interests, styles, and colors to find ideal Smartloops.
Leveraging Analytics
- Navigate to “Analytics” to access detailed performance data on your pins, boards, and followers.
- Filter analytics by date range, country, board, etc., to glean insights.
- Use the data to fine-tune content themes, timing, messaging, and more.
Maximizing Your Pinterest Strategy with Tailwind
Some tips for Pinterest success with Tailwind:
- Schedule pins during audience peak activity times based on analytics.
- Use keywords and relevant hashtags in pin descriptions to increase discovery.
- Create themed boards and fill them with scheduled content clusters.
- Promote your best pins off Pinterest via email, social media, and your website.
- Collaborate with others on your team to efficiently plan and schedule content.
- Engage your audience by liking, commenting on, and repinning others’ content.
Tailwind Pricing and Plans
Tailwind offers these plans:
- Free – 1 connected account, basic features
- Monthly – $9.99/mo, full features, unlimited accounts
- Annual – $79.99/yr ($6.67/mo), everything in Monthly
A free 7-day trial is available to test Tailwind Unlimited before purchasing.
Potential Drawbacks to Consider
A few potential downsides of Tailwind include:
- There are more limited capabilities with the free version
- There is a steeper learning curve than just manual pinning alone
- Additional monthly cost for full access to features
- Still requires creating new content consistently rather than just repinning
- Not as advanced as analytics, some proprietary Pinterest tools offer
FAQs About Tailwind
What are the main features and benefits of Tailwind?
Main features include smart scheduling, content libraries, profile optimization, analytics, and collaboration tools. The top benefits are time savings, audience growth, better engagement, consistency, planning ability, and high-quality content sources.
What types of pricing plans does Tailwind offer?
Tailwind offers a free basic plan, Unlimited Monthly plan for $9.99/month, and Unlimited Annual plan for $79.99/year. A free 7-day trial of Unlimited is available.
How can you maximize your Pinterest marketing strategy with Tailwind?
Tips to maximize success include scheduling during peak times, using keywords/hashtags, creating themed content clusters, promoting pins externally, collaborating with your team, and engaging your audience.
What are some of the potential drawbacks to consider with Tailwind?
Limitations of the free plan, learning curve time investment, added costs for full features, still needing to create unique new content routinely, and potentially less advanced analytics than some proprietary Pinterest tools.
What are the key things covered in the Tailwind tutorial?
The tutorial covers account setup, connecting Pinterest accounts, creating and scheduling pins, using Smartloops, and leveraging analytics within Tailwind.
Conclusion
In this Tailwind review and tutorial, we explored its powerful features like smart scheduling and analytics that enable streamlining your Pinterest marketing efforts and growth. Follow the tips outlined to maximize the value of the tool. Consider the potential drawbacks and pricing to determine if the investment is worthwhile.