TikTok has exploded in popularity over the last few years, becoming one of the top social media platforms worldwide. For brands and creators looking to build a TikTok following, scheduling content is crucial for maintaining a consistent presence. However, TikTok currently does not have a built-in scheduling feature. That’s where third-party TikTok schedulers come in handy.
What to Look for in a TikTok Scheduler
When evaluating TikTok schedulers, there are a few key features to look out for:
Direct Posting to TikTok
The scheduler should publish content directly to TikTok rather than just recycling old posts or requiring you to post manually. Direct integration with TikTok’s API is ideal.
Support for Multiple Accounts
Top TikTok schedulers allow you to connect and manage multiple TikTok accounts from one dashboard. This is essential for larger brands, agencies, and creators.
Content Recycling and Repurposing
Reusing content saves time and effort. The best TikTok schedulers make it easy to reschedule or repurpose your top-performing posts. Some even automatically create new content by remixing your videos.
Analytics and Reporting
Robust analytics help you identify your top-performing content. Key metrics like views, engagement, followers gained, and more can inform your TikTok strategy.
Best TikTok Schedulers for Multiple Accounts
Here are the top TikTok schedulers that allow direct posting and multi-account support:
Planoly
Planoly is one of the most popular social media schedulers overall, with dedicated support for TikTok. You can manage multiple TikTok accounts, schedule video and image posts, and analyze performance. Useful features include video cropping for different aspect ratios and a content planner.
Later
Later offers a highly visual scheduler supporting TikTok, Instagram, Twitter, and more. The TikTok scheduler includes multi-account posting, content analytics, and automatic video resizing. Later, it also allows commenting on TikTok videos to boost engagement.
Hopper HQ
Hopper HQ is geared towards creators and small businesses. TikTok provides a media library, multi-account scheduling, and auto-posting based on optimal times. You can schedule both videos and images.
Schedule
The schedule is affordably priced and offers scheduling for TikTok, Facebook, Instagram, and LinkedIn. The scheduler queues and publishes your content directly to each platform. It provides robust analytics and account management tools.
Setting Up TikTok Schedulers that Post Directly and Support Multiple Accounts
Once you select a TikTok scheduler, getting started is straightforward:
Connect Accounts
First, connect the TikTok accounts you want to manage by signing in or entering the credentials. Most schedulers support connecting unlimited accounts.
Schedule Content
Next, create posts by uploading videos and images. You can add captions, hashtags, emojis, and more. Schedule each post by selecting the date and time.
Monitor Performance
Keep an eye on your scheduled content and how it performs once posted. Use the analytics to see your top posts and the best times to post.
Tips for Successful Scheduled Posting
To get the most out of a TikTok scheduler, keep these tips in mind:
Optimize for TikTok
Tailor content for the TikTok audience and algorithm using viral audio, effects, concise captions, and strategic hashtags.
Schedule at the Best Times
Use your scheduler’s analytics to determine when your audience is most active, and engagements are highest.
Analyze and Iterate
Continuously refine your approach by assessing what content works and what doesn’t. Make data-driven decisions to improve over time.
Conclusion
Using a TikTok scheduler that posts directly and enables multi-account management saves time and effort while enhancing your TikTok presence. With the right scheduling and analytics tools, you can create an effective TikTok strategy for consistent growth and engagement. Focus on optimizing your content and timing while leveraging the platform’s unique features.
FAQs
What types of accounts can a TikTok scheduler support?
Most TikTok schedulers support individual creator accounts as well as business accounts. Some also allow managing TikTok advertiser accounts.
Can I schedule live streams on TikTok via a scheduler?
Unfortunately, current TikTok schedulers only allow the scheduling of traditional video and image posts, not live streams. TikTok does not provide API access for scheduling live content.
Is it safe to connect my TikTok account to a third-party scheduler app?
Using a reputable TikTok scheduler that connects via the TikTok API is generally safe. Make sure to check user reviews and that the app uses proper data protection practices.
What analytics can I get from a TikTok scheduler?
Common TikTok analytics provided include views, likes, comments, shares, audience demographics, top videos, best posting times, follower growth, and more.
Can I use a TikTok scheduler to recycle old videos?
Yes, one of the major benefits of a scheduler is the ability to re-post and repurpose your top-performing TikTok videos. Most schedulers make it easy to recycle content.